You're a founder. You've got a product to build, a team to manage, clients to serve, investors to update. Your calendar is packed.
And somehow, you're spending 10 hours a week editing videos.
Here's the truth: editing your own videos isn't a strength. It's a liability.
The False Economy of DIY
Most founders edit their own videos because they think it saves money.
But here's the question: what's your time worth?
If you bill at $200 an hour, and you're spending 10 hours a week editing, that's $2,000 a week in opportunity cost. That's $96,000 a year.
You could hire a full-time editor for less than that.
Most founders see the $500 invoice from an editor and balk. Meanwhile, they're losing $2,000 in opportunity cost every single week.
You're Not as Good as You Think
Most founders who edit their own videos aren't very good at it.
Not because they're incapable. But because editing is a skill. It takes practice.
Do you know how to structure a hook that stops someone mid-scroll? Do you know how to edit for retention, not just aesthetics?
Probably not. And that's fine. It's not your job to know.
But if you're editing your own videos, you're holding your content to the standard of an amateur.
The Opportunity Cost No One Talks About
Every hour you spend editing is an hour you're not spending on the things that only you can do.
We've worked with founders who were editing their own videos while their business was plateauing.
They thought they didn't have the budget to hire help. But the truth is, they couldn't afford not to.
While they were editing, they were losing clients. Missing opportunities. Letting their competitors move faster.
The Myth of "No One Gets My Brand Like I Do"
Good editors don't just follow instructions. They learn your brand. They internalize your style.
But that only happens if you give them the chance.
Your brand isn't as fragile as you think. A good editor can execute your vision just fine.
Most founders overestimate how much control they need and underestimate how much time they're wasting.
What You Should Actually Be Doing
If you're a founder, your job isn't to edit videos. Your job is to build the business.
That means focusing on the things that only you can do. Strategy. Vision. Relationships. Product.
Everything else—including video editing—should be delegated.
The founders who scale are the ones who stop trying to do everything themselves. They build systems. They delegate. They focus on leverage.
Your business doesn't need you to be a great editor. It needs you to be a great founder.
